GEW - Media Strategy

This is the official media strategy for "the Week" if you are speaking to the Media:

Key messages

- To be successful, entrepreneurs are looking increasingly to go global
- Announce (not ‘launch’) Global EW ’08. Seek legitimacy rather than ‘splash’
- Global EW 08 aims to inspire, connect people around the world
- Focus on youth
- Possible themes: philanthropy, growth-poverty connection, innovation, social aspects of entrepreneurship
- (defensive) This is not altruism. There is a hard-edged, economic benefit to promoting entrepreneurship on an international level.

Hope this helps.

Stay tuned for more ...