Day 2 : Deeper Discussions

The morning session began with Jonathan running us through the agenda for the day.

It began with an important topic - Building A Successful Campaign - Building & Catalyzing National Partnerships.

Both Scott Cain and Brenden Cheney led this session.

They discussed the key distinction between "catalyzing" and "organizing". We all know about organizing.

Catalyzing - is about getting partners to organize activities. The partner need to understand the value of doing this. The value proposition is to grow the entrepreneurial mindset in the partners selected community. This brings benefit to all and for the partner, global brand recognition when he or she is part of this growing movement.

Once the partner understood this, activities just snowballs.

Many hosts from other countries shared how they catalyzed activities through their partners.

Its not an easy concept at first, but from the sheer number of activities it is clear to us that without catalyzing, its impossible for 77 hosts to have been able to put together or organize thier own activities.

Catalyzing is, i believe a social innovation.

We then moved on to discuss Leveraging Your Global Entrepreneurship Week Brand.

Here Singapore shared well and even showed a video. We too shared our flash presentation. It was well received and one gentlemen from the University of Amsterdam even wrote a not of congratulations to our design boys in WG.

After this was an interesting topic : Public Relations and Media.

This in an area a few countries excelled. We were one of them. The others were Uruguay and Brazil.

After both the ladies from these countries spoke, I had 1 minute to speak. I quickly went through our media stories. Thanks to the Malaysian media, it was a proud moment for Malaysia. Our media had the imagination to follow the GEW story and give us fantastic coverage.

We then went on to discuss web and digital media, event sponsorship and the Global and national website, metrics and evaluations.

These will be topics for partner meetings in Malaysia..